What Bastien brings to Certo
3 reasons Bastien makes Certo stronger
Bastien spent nearly five years at Roland Berger, rising from Consultant to Case Team Leader on more than twenty FMCG and flavors & fragrances assignments across France, Africa and the Middle East: growth strategy, M&A and corporate finance for personal care, food & beverage and home care players.
He then moved from advising to operating at FICOFI, first as Chief of Staff to the Chairman in Singapore leading strategic and innovation projects, then as Head of Product in Paris. In 2025 he joined Entrepreneurs First in San Francisco, where he co-founded Certo.
20+
FMCG and fragrance assignments at Roland Berger
~5 yrs
in strategy consulting for consumer goods
3
cities he has worked from: Paris, Singapore, San Francisco
Industry fluency
01Speaks the language of FMCG
Twenty-plus engagements across personal care, food, home care and fragrance taught Bastien how product launches get planned, and where regulatory work slows them down.
Strategy to execution
02From boardroom to roadmap
As Chief of Staff and then Head of Product at FICOFI, he turned strategic priorities into shipped product. At Certo he sets the direction and makes sure it lands in what customers use.
Customer first
03Starts from the problem
Certo was born from what he saw in the field: billion-dollar launches held up by fragmented, manual compliance. He keeps the company anchored on the questions regulatory teams actually ask.
